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The Market
Stone ‘N’ String is the market leader in Fashion Jewellery with a hold of over 30% of the Gift Market in Sri Lanka. The market has enjoyed healthy growth momentum of over 25% year on year in the last decade with many
alternatives and substitutes entering the market.
This has resulted in the share of customers wallet for jewellery to diminish, however Stone-N-String’s brand values,
inspirational image, innovative designs,uncompromising quality, desirable gifts,impeccable service has enable the Brand to grow from strength to strength in Sri Lanka and beyond.
Stone ‘N’ String’s overseas operations are currently enjoying healthy expansion, especially in India.
The phenomenal growth is attributed to Stone ‘N’ String’s quick response to emerging fashion trends. The Brand has carved a reputation, with their innovative & desirable designs, impeccable service and the ability to pre-empt latest catwalk styles at affordable prices, giving our elite customer base continuous reasons to keep coming back for
more.
With a mind-instilling Brand Name, Stone ‘N’ String has educated the population to differentiate cheap imitations and follow Branded trend- setters.
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